With design at my core, my evolution has followed a path less traveled from animation, print and digital media to user experience. My discovery of UX at a later stage in my career transformed my life, it nourished my urge to explore human psychology and persuasion. UX / UI completes my desire to bring excellence in my life and its principals permeate every aspect of my being.I have over 16 years of experience in the field of User Experience across Strategy, Research, Interaction Design, Information Architecture, Prototyping and Testing. UX has challenged me in every sense node to strive to bring value to the User. I have been drawing human principles as a base and emotion with means to bring connection to the user's heart.The variety of verticals in my career has given me the flavor and all the ingredients I need today to engage in any business. Catching pain points and bringing in simple & elegant solutions to further enhance the value chain has been my primary goal.To add to my strength, I have been imparting my skills to a team of handpicked candidates that can deliver tomorrows technologies today.Despite spending so much time and energy in my personal journey in UX, I still feel like a student and humble team member with desire to make the practice of UX a thought process of the millions.I am a CEO of ILM Innovative Solutions Pvt. Ltd. and USense Innovative Solutions Pvt. Ltd. My aim is to help companies to get more value driven software design and development.I'm a firm believer in the lean methodology and its integration into the UCD framework.As a part of my passion to spread UX knowledge I have delivered seminars on variousmany platforms includingConferences, Institutes, Corporates & Schools.