Pınar Massena, who is a well-known business woman with her projects in customer experience and innovation, started her professional business life in 1988 at Emek Sigorta. Between 1993-2001 she worked as the Deputy General Manager in Demir Sigorta, İnter Sigorta and Emek Sigorta respectively.As Mrs. Massena became the General Manager of Advantage Sigorta in 2001 in Boyner Holding, where she succeeded important projects during her career, she worked as the founding CEO of the companies operating in insurance, health, service and tourism area for 10 years. Pınar Massena created the Back-Up Project, which is thought as a case study under the title “Customer Delight” in Global Marketing textbook prepared by Harvard and Yale professors and managed this Project for 10 years. In addition to that, she has broken new ground in customer satisfaction and managing the needs in Turkey. After the Backup Project, she started Dr. Backup Project, which is the first family practice project in the private health sector in Turkey. She has recorded all the health data of 36.000 people and their families digitally and followed up of these data closely. Having created a brand-new category and sector in the customer relationship management with the Back-up Project that she carried out in Boyner Holding, she became the Executive Committee Member of Çelebi Holding in 2011. As she was performing her Executive Committee Member duty in Çelebi Marina, Little Ceasers and Çetur for two years, she has also continued her works to continue her entrepreneurial soul during her busy schedule. After being the Turkey Representative of the Canadian WSI, a world giant in digital marketing field, in 2013 Mrs. Massena has given consulting in the establishment and development of different projects in E-house Digital company, which she founded together with her son.She performed as the CEO of Batıgöz Health Group between 2015-2016 years during the company’s institutionalization and investor preparation periods. As she was continuing her Independent Member of the Board duty in Martı Hotels & Marinas and Martı Gayrimenkul, her career path crossed with the start-ups and young entrepreneurs in September, 2016. Pınar Massena is the CEO of Workinton, the leading institution in co-working space which has become the living space of the start-ups including internet based technologies that are seen as the new generation economy in our country. She is married with two kids, and she speaks English.