Pelin Güven serves as senior vice president of Strategy and Information Management at BKM, majorly focuses on card payment industry strategies and regulation management since she joined BKM at 2012. BKM has been established in 1990 in order to handle clearing and settlement operations of domestic card payments in Turkey. She has taken a significant role within the management team of BKM that led the transformation of the company investing on digitalization, focusing on healthy expansion of digital payments ecosystem, a company who cares social benefit and inherits this mindset to its employees through its company DNAs. Due to centralized position of BKM, she is coordinating communication of development strategies of industry, financial inclusion, consumer awareness programmes that are baselined with data analysis.Prior to BKM, Pelin worked for Accenture Consulting where she has undertaken projects on both banking and insurance industry under financial services umbrella regarding customer focused transformation, process and organizational restructuring programmes. Earlier in her career, she completed several projects in information technologies at Finansbank. She received her undergraduate degree in Computer Engineering at Boğaziçi University.